The Marketing of Fear – “The challenge of marketing with fear isn’t efficacy. Of course fear marketing works. The challenge is ethics and brand.” My first “real job” out of college was working in financial services. Fear marketing worked, it also made me feel dirty, that’s why I switched career paths.
How to Build a Useful Site @ chrisg.com – “Track where your visitors come from and what they are after, and if you can actually talk to them. If you know why visitors arrive you will be in a better position to make them happy.”
Is Google Making Us Stupid? – It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of “reading” are emerging as users “power browse” horizontally through titles, contents pages and abstracts going for quick wins. The supreme irony about this article is its length.
Micro Persuasion: Friendfeed will Change Journalism, PR and Marketing -Amazing stats for how much credence we put in the opinions of people like ourselves — 58% of opinion elites 35-64 in 18 countries said they trust “a person like me,” according to the Edelman Trust Barometer.This has been growing steadily since 2003. People are increasingly turning to their peers for news, information and recommendations.